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DIY must increase its appeal to younger and female shoppers
A stronger online focus and more accessible store formats centred on the “design it yourself” concept is the way to win younger and female DIY shoppers, says Duygu Hardman...
A stronger online focus and more accessible store formats centred on the “design it yourself” concept is the way to win younger and female DIY shoppers, says Duygu Hardman...
31 July 2015
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