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In August 2012, IRG launched Kitchen-compare.com, the first totally independent price comparison website for the UK Home Improvement Industry. For the first time, a level playing field was created to enable consumers to make direct comparisons between the prices and quality of kitchens available from six of the largest multiple retailers. The success of this website led to the launch of Bathroomcompare.com in November 2012.

Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.