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Industry Partners

Welcome to the Industry Partners section of Insight DIY.

In this section we feature all of the companies and organisations that operate within or support the Home Improvement Industry. If you would like your organisation to be featured within this section, just let us know at

British Home Enhancement Trade Association (BHETA)


The British Home Enhancement Trade Association, generally known as BHETA, is the leading trade association for manufacturers, suppliers and distributors in the DIY, Housewares, Garden and Home Improvement markets.

British Independent Retailers Association


The British Independent Retailers Association (bira) is the voice of independent retailers. They are the leading trade association for independent retailers in the UK and their aim is to provide first class support, business services and specialist representation to their members.

DIY Week Magazine

DIY Week Logo

Every fortnight, DIY Week provides a mix of news, features, opinion and background information, plus interviews with leading retailers.

Eureka! Research

Eureka logo 150 wide

In a world where data gets thrown around like confetti, Eureka! Research offer a fresh way of getting to grips with what consumers and the trade really think about the home improvement sector.  We are staffed by self-confessed DIY nerds who have an eye for detail and use the latest cutting-edge technologies to shine a light on the key issues facing businesses in this category.


European DIY Retail Association (EDRA)

EDRA logo

The European DIY Retail Association (EDRA) is an international organisation representing home improvement retailers across the globe. With contact to almost every home centre worldwide EDRA has its finger on the pulse of current developments, best practices and the latest home improvement trends.

European Federation of DIY Manufacturers

Fediyma Logo

The formation of a European Federation of Manufacturers reflects the growing international status of this region and provides its member companies with the competitive advantage that comes from being part of both a national association and a European federation. 

Garden Industry Manufacturers Association


GIMA is the Garden Industry Manufacturers' Association, with the basic objective of promoting and protecting the commercial, trading and industrial interests of UK and EU based companies supplying the UK garden industry.

GfK Group

GfK Logo

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries.

Rainy Day Trust Charity

Rainy Day Trust Logo

The Rainy Day Trust is the only charity which exists solely to help people who have worked in the UK’s home improvement and enhancement industry, which includes businesses such as; DIY Shops, Hardware Stores, Builders Merchants, Garden Centres, Cookshops, and all the manufacturers, distributors and retailers in the UK who supply them.


Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

Martin Elliott. Chief Executive - Home Hardware.

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