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Aimia UK: "Why we believe data is the new oil" - December 2011

Marketing Week interview with David Buckingham: general manager of intelligent shopping solutions at Aimia UK, which runs loyalty schemes such as Nectar. Ruth Mortimer spoke to him about using data to benefit both brands and customers.

08 December 2011

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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.