Articles
eBay Advertising 2026 UK Marketing Trends Calendar
As the year unfolds, buyer demand shifts. Different categories come into focus at different times, influenced by seasonal moments and changing needs. This calendar is your 2026 snapshot of the trends, moments and buyer behaviours shaping the year ahead. Use the monthly views to spot when interest typically increases by category, then dip into the advertising insights to find out how sellers respond to those moments.
30 January 2026
I find the news and articles they publish really useful and enjoy reading their views and commentary on the industry. It's the only source of quality, reliable information on our major customers and it's used regularly by myself and my team.
Simon Fleet - Sales & Marketing Director, Thomas Dudley Ltd
Don't miss out on all the latest, breaking news from the DIY industry
