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eBay Advertising 2026 UK Marketing Trends Calendar

As the year unfolds, buyer demand shifts. Different categories come into focus at different times, influenced by seasonal moments and changing needs. This calendar is your 2026 snapshot of the trends, moments and buyer behaviours shaping the year ahead. Use the monthly views to spot when interest typically increases by category, then dip into the advertising insights to find out how sellers respond to those moments.

30 January 2026

Download “eBay Advertising Marketing Trends Calendar UK 2026”