Articles
Exploiting the multichannel mindset
Online and offline channels are converging at a dizzying pace, and it’s no secret that brands that are meeting their customers’ desire to use different channels interchangeably are gaining a significant competitive advantage.
04 September 2013
Insight provides a host of information I need on many of our companys largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. Its extremely useful when sharing market intelligence information with our corporate office.
Paul Boyce - European CEO, QEP Ltd.