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Articles

Homebase: Brand Health Check - July 2012

Homebase undergoes a brand health check in this very interesting article by Kim Benjamin of Marketing Magazine.

04 July 2012
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Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

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Paul Boyce - European CEO, QEP Ltd.
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