Articles
Homebase's Social Media Strategy has a magnolia finish - October 2011
Homebase has ramped up its social media strategy in a bid to drive sales amid tough market conditions; however, Verdict believes that its strategy is actually a step backward from its earlier innovations.
An article from Verdict/Datamonitor's weekly Global Retail Freeview newsletter.
15 October 2011

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Paul Boyce - European CEO, QEP Ltd.