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Homebase's Social Media Strategy has a magnolia finish - October 2011

Homebase has ramped up its social media strategy in a bid to drive sales amid tough market conditions; however, Verdict believes that its strategy is actually a step backward from its earlier innovations.

An article from Verdict/Datamonitor's weekly Global Retail Freeview newsletter.

15 October 2011
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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

Martin Elliott. Chief Executive - Home Hardware.

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