Articles
Homes & Interiors: A Democracy Insights Report
2021 stands to be another bumper year for homes and interior brands, but it’s most certainly not business as usual. Not only is the mindset of the consumer very different, but also the breadth of people undertaking DIY projects is far greater – with young people and those renting their homes now fully invested in the benefits of home improvement. How brands reach these emerging sectors and – crucially – how brands engage with these people will be critical to their success in 2021 and beyond.
Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.
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