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John Lewis Retail Report: The Year of the 'Master Shopper'

The third annual John Lewis Retail Report confirms a new age of shopping which the confident, flexible “Master Shopper” controls. The report identifies that Britons are taking control of the omnichannel shopping environment. They’re using a combination of many research, browsing, purchase and collection methods that ensure they get what they want, in the way that they want it – a new form of bespoke shopping.

16 October 2015

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