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Marketing Terms That Will Reach the Boardroom in 2012 - April 2012

Marketing Week explores the latest marketing speak, taking a view on those terms and phrases that will (and won't!) make it to the boardroom this year.

09 April 2012
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Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

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Paul Boyce - European CEO, QEP Ltd.
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