skip to main content
Find Insight DIY on
* * *

Articles

Moving Minds Whitepaper - Cogent

Moving Minds front cover

Every year, around 11% of the UK’s adult population move to a new home*. And it’s an ‘inertia-buster’ that changes our spending behaviours dramatically. In the first 12 months after moving, we spend roughly the same on home improvements as we do in the five years that follow.

This massive increase in consumers’ propensity to spend represents a huge opportunity for brands seeking greater return on their marketing budgets.

Moving Minds is a groundbreaking study that groups home movers into tribes according to their move motivations. It explores what these motivations tell us about each tribe’s mindset and investigates the behavioural psychology behind how this impacts decision making and purchasing behaviour.

Download the full report below.

16 December 2019
Download “Moving Minds Whitepaper - Cogent”
view more Articles
*

Insight DIY is the only source of market information that I need and they always have the latest news before anyone else.

*
Neil Anderton - Sales Director, British Ceramic Tile
Newsletters

Don't miss out on all the latest, breaking news from the DIY industry