Moving Minds Whitepaper - Cogent

Every year, around 11% of the UK’s adult population move to a new home*. And it’s an ‘inertia-buster’ that changes our spending behaviours dramatically. In the first 12 months after moving, we spend roughly the same on home improvements as we do in the five years that follow.

This massive increase in consumers’ propensity to spend represents a huge opportunity for brands seeking greater return on their marketing budgets.

Moving Minds is a groundbreaking study that groups home movers into tribes according to their move motivations. It explores what these motivations tell us about each tribe’s mindset and investigates the behavioural psychology behind how this impacts decision making and purchasing behaviour.

Download the full report below.