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Retail marketing: loyalty is a two-way street

A digital loyalty scheme has enabled B&Q to keep customer data at its fingertips and react to events to keep shoppers happy.

03 September 2013
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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

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Martin Elliott. Chief Executive - Home Hardware.
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