Articles
Retail marketing: loyalty is a two-way street
A digital loyalty scheme has enabled B&Q to keep customer data at its fingertips and react to events to keep shoppers happy.
03 September 2013

Insight provides a host of information I need on many of our companys largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. Its extremely useful when sharing market intelligence information with our corporate office.

Paul Boyce - European CEO, QEP Ltd.