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Six myths about customer loyalty programmes - February 2014

An interesting article by Marcel Corstjens and Rajiv Lal for Forbes.com, discussing the benefits of customer loyalty programmes.

25 February 2014
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Insight DIY always publishes the latest news stories before anyone else and we find it to be an invaluable source of customer and market information.

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Max Crosby Browne - CEO, Home Decor
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