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The Data Storm - Retail and the Big Data Revolution - January 2014

This Economist Intelligence Unit study, commissioned by Wipro, examines how retailers are reacting to, and how leaders are benefiting from, increasing volumes of data. It examines the role of data in the customer experience, the benefits it is delivering in omni-channel commerce and corporate strategy and the regulatory challenges facing retailers as they accrue greater and greater quantities of information.

21 January 2014
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Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

Paul Boyce - European CEO, QEP Ltd.

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