Articles
The John Lewis Retail Report - How we shop, live & look 2016
Retailers today must constantly evolve to be successful, and to meet customers’ increasingly sophisticated expectations. Products have to be fantastic, in-store experiences have to be stimulating and websites and apps need to inspire.
At John Lewis, we approach this challenge by treating all our customers as individuals and looking closely at the shopping missions they embark on. Whether they are seeking entertainment, inspiration, trusted advice or a fast, convenient transaction, we aim to understand their mindset and meet their needs at any given moment.
Read on to discover the definitive products and behaviours that epitomised how the UK shopped, lived and looked in a year that was full of surprises.
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