skip to main content
Find Insight DIY on
* * *


The pitfalls and potential of web self-service - July 2014

Goals and measures are critical when developing a self-service strategy because organisations tend to have an inaccurate view of customer perception and the customer experience, says Kelly Koelliker, director of product marketing at Kana Software.

31 July 2014
Download “The pitfalls and potential of web self-service - July 2014”
view more Articles

Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

Paul Boyce - European CEO, QEP Ltd.

Don't miss out on all the latest, breaking news from the DIY industry