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TV Campaigns are icing on the Marketing Mix - July 2011

Marketing Magazine talks to key retailers including Argos and Wickes on the importance of supporting TV Campaigns with direct marketing activity.

20 July 2011
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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

Martin Elliott. Chief Executive - Home Hardware.

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