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Wickes Trade Builder Case Study - November 2011

A case study on the Wickes Trade Builder customer by Michael Barnett of Marketing Week, including an interview with Tony Holdway, Brand Director at Wickes.

23 November 2011
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Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

Paul Boyce - European CEO, QEP Ltd.

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