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B&Q bids to make DIY more accessible

B&Q is attempting to win over home improvement novices by offering in-store demos and launching a TV advertising campaign aimed at overcoming people's fear of DIY. &Q is running a series of...
25 March 2011

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Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

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Paul Boyce - European CEO, QEP Ltd.
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