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Digital Retail News

64 items sold per second on on Black Friday had its busiest day ever on Black Friday (28th November). With hundreds of products available at a discount, sold more than 5.5 million items on Black Friday 2014 at a rate of 64 items per second. Sales on peaked at 8.29am.

In 2013, sold more than 4 million items on Black Friday. At the time, this was a record day but was beaten just three days later on Cyber Monday 2013 (2nd December), when more than 4.1 million items were ordered at a rate of around 47 items per second.

Since the deals began at 8am on Monday 24th November 2014, the bestselling Black Friday Deals Week offers on have included the Kindle Fire HDX 7” range with £100 off selected models, as well as the Dolce Gusto Mini Me Coffee Capsule Machine, Toy Story Ultimate Action Buzz Lightyear, diamond jewellery and men’s watches. More than 3,000 deals have been available throughout Black Friday Deals Week.

“Ever since we introduced Black Friday to the UK in 2010, sales have increased year on year but this year really has surpassed all of our expectations,” commented Xavier Garambois, Vice President of EU Retail at Amazon. “The public’s appetite for Black Friday has been bigger than ever, kicking off the Christmas shopping period in earnest and establishing Black Friday as a fixture on the UK Christmas shopping calendar.”

Black Friday Deals Week leads into Cyber Monday (1st December). With hundreds of ‘Lightning Deals’ – a limited amount of a product sold at a discount, for a limited period of time – will be releasing new offers every ten minutes on Cyber Monday. Top deals for Cyber Monday include TomTom Sat Navs, Sennheiser Headphones, Harry Potter Hogwarts Collection (DVD) and ruby jewellery.

Source : press release

01 December 2014

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