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Amazon Fresh Opens In London

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Today, 4-March, Amazon is opening its doors to Amazon Fresh, the first convenience grocery store to offer Just Walk Out Shopping in the UK. Amazon Fresh is Amazon’s first physical shop and first grocery store outside of the US. The first location is in Ealing, London. 

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To shop the Amazon Fresh store, customers simply use the Amazon app to enter and can put their phone away and shop for what they need like normal, bagging items as they go. At the end of their shopping trip, they can just walk out, no stopping to stand in queue or check out.  

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The Amazon Fresh store will also offer customers a wide selection of its new private food brand, ‘by Amazon’. This new brand has hundreds of delicious products, including meat, poultry and fish, dairy, fruit and veg, bakery, freshly prepared meals and everyday essentials. ‘by Amazon’ will also offer customers hot food throughout the day and tasty on-the-go meals for breakfast, lunch and dinner.

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The Amazon Fresh store will offer customers everything they’d want from their local neighbourhood grocery store with an experience that allows shoppers to simply take what they want and just walk out.

Further information is available at

The 2,500 square foot store offers shoppers everyday ingredients and essentials on their shopping list, along with ready-made meals to help make dinner tonight easier. The store offers a wide range of ‘by Amazon’ hot food items freshly prepared in the Amazon Fresh store by specially trained associates. The hot-food range is regularly replenished and served from a grab-and-go heated cabinet so the food is hot and there is still no need to queue. This will also be the only store in the UK to sell ‘by Amazon’ products, all specifically created with UK customers in mind. In addition to this, these stores will also sell household goods, magazines, flowers, Amazon devices and more items that the company thinks shoppers will be looking for.

Amazon says it has applied best practices from across Amazon, putting several measures in place to ensure it is offering a safe workplace for associates and shopping experience for customers, including:

- Lowering max occupancy to 20 so that customers have more space as they shop and associates have more room do their jobs

- Clear markers to remind everyone of the need to wear face coverings and maintain physical distancing

- Available PPE and disposable gloves at the store entrance and after the entry gate, as well as hand sanitiser 

- Frequent cleanings in the store

Source : Amazon

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04 March 2021

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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

Martin Elliott. Chief Executive - Home Hardware.

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