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Amazon Launches Early 'Black Friday' Deals

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Amazon’s Early Black Friday Deals event is serving up festive cheer and epic savings early this year to give customers more time to shop and save. Deep discounts from small businesses and top brands are available across some of the most shopped for categories from toys, fashion and electronics to home, kitchen, beauty and more at With new deals dropping every day starting today, Monday 26th October, customers can shop early for incredible savings on a huge selection of products—making it easy to check everyone off the gift list earlier than ever.

Shoppers can start browsing deals at, on the Amazon App, or by simply asking, “Alexa, what are my deals?” Customers can also visit or use AmazonSmile in the Amazon App to support their favourite charities while they check gifts off their lists—they’ll find the same amazing deals and Amazon shopping experience, with the added bonus that AmazonSmile will donate a portion of the purchase price of eligible products to a charity of their choice. So far, UK charities have received over £4.6 million in AmazonSmile donations (as of August 2020).

With more than a million deals available worldwide on Amazon this festive season, there’s no need to wait to shop great offers —the deals below, and many more, will be available on various dates and times as part of the Early Black Friday Deals event, while supplies last:  

  • Amazon Brands: Save up to 40% on Amazon fashion brands including, find., Meraki, Aurique, Iris&Lilly and Truth & Fable and up to 40% on selected grocery essentials from Happy Belly, beauty products from Belei and, and pet food from Lifelong. Save up to 25% on selected home accessories, electronics, sports equipment, and more from brands like AmazonBasics, Ultrasport and Umi.
  • Toys: Save up to 20% on VTech toys including Speak & Learn Puppy and Amazon exclusives including the Kidizoom Touch Cameras, up to 25% off toys by Hot Wheels, Mega Construx, Barbie and L.O.L. Surprise Remix ranges.
  • Small Businesses: Save up to 25% on selected products from small businesses selling on Amazon including Amazon Launchpad and Amazon Handmade across a wide range of categories; from electronics, beauty products, homeware and gifts.
  • Home and Kitchen: Save up to 30% on cook and dine brands including Circulon, BODUM, MasterClass and OXO, up to 30% on homeware brands including Joseph Joseph, Vileda and Silentnight, up to 25% off smart lighting and home décor brands including Philips Hue, Yankee Candle and WoodWick, up to 25% on floorcare from Shark, Bissell and Miele, up to 20% on premium coffee machines and coffee makers from De'Longhi, Nespresso and Bodum, plus great offers on air fryers from Ninja, Philips and Tower.
  • Beauty: Save up to 25% on premium beauty products from brands including Molton Brown, Elemis and Elizabeth Arden, up to 40% on beauty gift sets for women from brands including Cath Kidston, Dove, Sanctuary Spa, Baylis & Harding and Bomb Cosmetics, and gift sets for men from brands including Lynx, L’Oreal Men Expert and ManCave. Save up to 50% off fragrances for men and women from brands including Calvin Klein, Hugo Boss and Paco Rabanne.
  • Baby: Save up to 30% on baby products including up to 35% off Maxi-Cosi, Graco, Britax Römer and other car seat brands, up to 30% off Tommee Tippee, Medela and other feeding products, plus up to 30% off Tiny Love, Fisher-Price, Munchkin and other baby items.
  • Sports: Save up to 20% off on sports and outdoor products from Amazon Basics and more, up to 20% off Bluefin exercise and fitness products, up to 37% on Polar sports watches and up to 40% on Fitbit Charge 4 and Inspire.
  • Pets: Save up to 30% on a selection of pet food, pet healthcare and other pet supplies.
  • Grocery: Save up to 30% on select grocery items from brands including Tassimo, Kenco, Yorkshire Tea, Cadbury, Hotel Chocolat, Skittles, Voss and more.
  • Health & Personal Care: Save up to 30% on household essentials from Finish, Airwick and Calgon, up to 30% on nutrition products from Solgar, Bulk, Natures Aid and PhD Nutrition and up to 30% on health and personal care essentials from brands including Waterwipes, Durex and Gillette.
  • Personal Care Appliances: Save up to 75% on Oral-B, up to 50% on male styling appliances from Philips, Braun, Wahl and more, up to 40% on Omron Medical Devices, up to 50% on hair care appliances from BaByliss and Remington and more
  • Home Improvement: Save up to 20% on home improvement items from top brands including Bosch, Kärcher, Yale and many more.
  • PC: Save up to £100 on ASUS and Huawei laptops, up to 20% on PC monitors from HP, Samsung and Dell, up to 35% on SanDisk memory & storage, up to 20% on WD storage, up to 25% on selected Arlo Pro3 smart home security cameras and up to 25% on selected TP-link home Wi-Fi solutions.

Source : Amazon

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26 October 2020

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