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Amazon launches SME platform: Storefronts

Amazon Storefronts UK 725 x 500

Amazon has launched a new hub in support of small and medium sized businesses; fighting back against those who have previously condemned it as the enemy of small retailers.

Amazon Storefronts launched on Monday in the US and UK and allows customers to shop a curated collection of products and deals from SMEs, and learn more about profiled businesses through featured videos and stories. 

Storefronts features a variety of product categories including Back to School, Halloween, Home, Kitchen, Pet Supplies and Books. 

The listings featured in the curated store include third-party sellers that sell and ship themselves, sellers utilizing the Fulfillment by Amazon program, and sellers that have a direct retail traditional relationship where Amazon sells and ships the items.

"Amazon first invited businesses to sell on Amazon nearly two decades ago, and today, small and medium-sized businesses are a vital part of Amazon’s large selection and commitment to customers," Amazon vice president and head of marketplace Nicholas Denissen said in a statement. "We’re championing their success with this new store and a national advertising campaign featuring a successful Michigan business selling on Amazon to customers across the U.S. and worldwide.”

On, customers can shop over one million products and deals from nearly 20,000 U.S. small and medium-sized businesses, in all 50 states. has not specified how many products or business are involved but is featuring a 'Storefront of the Week' video which will feature an independent seller.

Earlier this week, Amazon confirmed it was investigating staff over cases of leaked data and bribery. 

Source : Insight DIY Team and Amazon

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18 September 2018

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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

Martin Elliott. Chief Executive - Home Hardware.

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