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Amazon Prepares For Launch In Sweden

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Amazon is preparing to launch in Sweden, which would be its first entry into the Nordic markets.

Customers in Sweden can already shop with Amazon through its other European sites -  particularly Amazon.de - but incur additional shipping costs.  

Logistics group Kuehne and Nagel is understood to be building a warehouse facility around 100 km from Stockhom, in Eskilstunam, but has not confirmed who the site is for. 

Amazon's vice president for EU expansion, Alex Ootes, told Reuters: “We are optimistic that, by focusing on the things we believe customers will place the greatest emphasis on – low prices, a wide range, and fast deliveries – we will eventually be able to win the trust of Swedish customers.”

“The next step is to introduce a complete retail offering in Sweden and that is what we plan to do now.”

Amazon has yet to reveal a date for the launch of its Swedish website.

Source : Insight DIY Team

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14 August 2020

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