skip to main content
  • *
  • *
  • *
Find Insight DIY on
* * *


Amazon Prime Day orders up 60% on 2015

Amazon associates in Prime Day t-shirts

The second annual Prime Day was the biggest day ever for Amazon. Amazon today announced customer orders surpassed Prime Day 2015 by more than 60% worldwide. It was also the biggest day ever for Amazon devices globally and record Prime Day for each Amazon device category including Fire TV, Fire tablets and Kindle e-readers. Prime Day was a great savings day too – members globally saved more than double on deals over Prime Day 2015.

“Prime itself is the best deal in the history of shopping, and Prime Day was created as a special benefit exclusively for our Prime members,” said Greg Greeley, Vice President, Amazon Prime. “We want to thank our tens of millions of members around the world for making this the biggest day in the history of Amazon. We hope you had as much fun as we did. After yesterday’s results, we’ll definitely be doing this again.”

“We have been delighted by the response from our customers for Prime Day here in the UK,” said Doug Gurr, UK Country Manager, Amazon. “In fact, the day was our biggest day of the year so far, and by 6pm customers had already ordered more items than Prime Day last year.”

Prime Day 2016 highlights globally:

* Sold over 2.5x more Amazon Fire TV devices compared to Prime Day last year – Fire TV Stick was the best-selling Amazon device.
* More than two million toys and more than one million pairs of shoes were purchased by customers on Prime Day 2016.
* More than 90,000 TVs were purchased on Prime Day 2016.
* Hundreds of thousands of Kindle e-readers sold on Prime Day.
* Prime member orders on the Amazon app surpassed Prime Day 2015 mobile app orders by more than 2x.
* More than a million customers used the Amazon app for the first time on Prime Day to shop and to watch-a-deal.
* The Prime Photos prize draw had two million submissions worldwide during the lead-up to Prime Day, the winner will be randomly selected shortly.

Prime Day highlights from the UK:

* Top-selling items in the UK were Amazon devices: the Fire TV Stick, Fire tablet and Kindle Paperwhite
* Prime members started snapping up summer holiday bargains from midnight– hundreds of Trunki Ride-On Suitcases had been ordered before breakfast
* Prime members in the UK ordered enough Smart Bulbs to Light up the Royal Albert Hall every night for 4 and a half years
* Prime members in the UK ordered a lot of TVs - if they were bricks, arranged vertically, we'd be building the new tallest building in London: x51 higher than the London Eye, x72 taller than Big Ben and x23 versus the Shard
* Prime members purchased enough digital storage devices to store a photograph of every man, woman and child living in Africa, Europe and all of the Americas combined
* Prime members have bought more than 13 Narwal (medium-sized toothed whale) worth of books by weight of A Song of Ice and Fire, 7 Volumes
* Prime members in nine urban areas across the UK were be able to shop Prime Day deals through the Prime Now app for ultrafast delivery. The Fire TV Stick was the most popular item purchased on the Prime Now app, closely followed by the Fire tablet. Additional best sellers around the UK included:
* Customers in London were all smiles as they favoured the Oral-B Pro electric toothbrush deal, whereas up in Birmingham, Bose Earphones were the favourites
* In the north west, music fans in Manchester loved the Bose Earphones deal, closely followed by the Fire 7” tablet
* In the north east, customers in Newcastle were keen to upgrade the storage capacity of their PCs, as they favoured the Crucial Internal Solid State Drive offer
* Gaming fans shopped in force in Portsmouth and Leeds today, as sales of Uncharted 4: A Thief's End (PS4) were stronger than elsewhere in the UK
* One of the favourite discounts for South Yorkshire customers was the Kindle Paperwhite
* Prime members had exclusive access to deals on top rated TV series and popular blockbuster movies to rent or purchase and instantly stream on the Amazon Video app on TVs, mobile devices, Amazon Fire TV, Fire TV Stick, and Fire tablets, or online—the top three Prime Day deal titles purchased or rented in the UK were: The Revenant, Deadpool and Star Wars: The Force Awakens.
* Fire TV Stick was Amazon’s best-selling device globally. 

Source : Amazon Press Release 

Sign-up for our weekly newsletter 

If your business is interested in pricing intelligence or you're currently trying to track retail prices manually, there really is a much easier way. Just contact us here.

To advertise on the Insight DIY website and download our media pack, click here 

13 July 2016

Related News

view more UK DIY News

Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

Paul Boyce - European CEO, QEP Ltd.

Don't miss out on all the latest, breaking news from the DIY industry