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Amazon Prime Shifts In Search Frequency Ranking Revealed

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  • What will UK shoppers be searching for on Amazon Prime Day 2022? 

What do winged eyeliner stamps, Hairstory new wash and the Joseph Joseph laundry basket have in common? They all were among the highest rise in search frequency on Amazon in the UK during Amazon Prime Day 2021. 

With Amazon Prime Day taking place tomorrow Tuesday 12/7 and Wednesday 13/7, Edge by Ascential has revealed (today) some of the surprising search terms, drawn from its data, that saw the highest week-on-week increase in search frequency ranking for the week of Prime Day 2021.  While most brands understand the urgency of keeping on top of highly ranked search trends, this highlights the value for brands of identifying key search terms outside the top rankings before they go viral that can help brands get discovered online. 

Search term

Search Frequency Ranking % increase for Amazon Prime Week in the UK 2021 (week-on-week)

Canteens & Water Bottles


Ring Door Bell


Winged Eyeliner Stamp


Fire 8 Case


Hairstory New Wash






Rice Dispenser


Eyeliner Stamp Wingliner


Fire HD 8 Case


Joseph Joseph Laundry Basket


Thermometer Digital


Fire Tablet 8 Case


Samsung Galaxy Tab A7 Lite Case


 Source: Amazon Data; analysis by Edge by Ascential  

Canteens and Water bottles was the biggest moving search term, followed by ring doorbell, winged eyeliner stamp and Fire 8 case, which all surged by more than 3,000%.  Other, perhaps surprising, significant increases were for laundry baskets and rice dispensers, signaling a demand for more functional houseware.

Despite this year’s economic concerns, Edge by Ascential believes Amazon Prime Day 2022 will once again be an important, sales-driving event, against the backdrop of continued ecommerce growth in the UK and worldwide. In 2022 alone, Edge by Ascential anticipates UK ecommerce will grow by £15.5 billion (almost 11%) to reach £157.5 billion, evidence that ecommerce remains an entrenched shopper habit even though COVID-19 restrictions have been lifted.   

Please contact for more comment and retail insights from Edge by Ascential or to speak to an expert analyst.

Source : Edge by Ascential / Kaizo

Image : (1088097701) 

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12 July 2022

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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

Martin Elliott. Chief Executive - Home Hardware.

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