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Announcing the T-Rex Tour - A road trip that roars

T-Rex Tour

Shurtape is delighted to announce that its T-Rex vehicle will be hitting the road this year, following its pre-Christmas debut at the vibrant national Painting and Decorating Show.

The fully liveried beast of a van enjoyed a prime position at the show at the Ricoh Arena, introducing and promoting T-Rex tape to almost 4,000 attendees over two days. It will now be taken on tour around the UK, starting at this week’s ProBuilder Show in London and also including the Totally DIY Show later this month.

Alan Murray, Head of Marketing at Shurtape, comments: “The shows have been really successful and the van is proving to be a real talking point, as well as the ideal vehicle to promote the brand and sample the product.

“We’re now going on a year-long tour of builders’ merchants and retailers throughout the UK, and will be managing a range of activities including indoor and outdoor product demonstrations, giveaways, free samples, promotions and cross-marketing initiatives.”

The company is challenging builders to try its beast of a product just once, as in Alan’s own words; “People never go back! Hitting the the road aims to stop everyone in their dinosaur tracks.”

Shurtape is investing heavily in the T-Rex brand in 2017, starting with a high profile sponsorship with of the Rugby Six Nations tournament. Enjoying a strong market position in the US and already taking the UK by storm, the product has the company’s unique Co-Rex technology, giving it 4 times the staying power, 3 times the holding power and 2 times the bite, when compared with standard duct tapes. It is UV and weather resistant, making it ideal for all DIY and building needs - and perfect for long-lasting repairs. Plus it produces an easy, clean and quick tear.

Concludes Alan: “The T-Rex tour will be promoted throughout the press as well as with social media activity – it will include the Manchester ProBuilder Show as well as the London one, and will culminate in a grand finale, so is a fantastic way to support our stockists and the trade audience. We are confident you won’t miss it, wherever you are in the UK.” 

More details will be announced soon.

Trade / sales queries: Tel 01442 505762 

31 January 2017

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