AO Diversifies with Mobile Network Launch

AO, the UK’s most trusted electrical retailer, has launched AO Mobile, a new UK mobile network offering a simple SIM-only mobile plan with 500GB of data, unlimited UK calls and texts, inclusive EU roaming and a flexible 30-day rolling contract.

The launch expands AO’s presence in the UK mobile market and builds on the company’s established position as a retailer of SIM-free and contract mobile phones.

AO Mobile’s first plan, Ultimate 500GB, is available for £12 per month for AO Members and £18 per month for non-members. Customers can add up to nine additional SIMs to the same account, making AO Mobile suitable for both individual customers and families.

What does the AO Mobile Ultimate 500GB plan include?

The AO Mobile Ultimate 500GB SIM-only plan includes:

• 500GB monthly mobile data
• Unlimited UK calls
• Unlimited UK texts
• 15GB EU roaming allowance
• 30-day rolling contract
• Access to fast and reliable 5G connectivity
• Coverage reaching 99% of the UK population
• Physical SIM and eSIM support

AO Mobile offers flexible SIM-only mobile contracts

AO Mobile operates as a Mobile Virtual Network Operator (MVNO), providing nationwide UK mobile coverage while combining reliable connectivity with AO’s award-winning customer service.

Customers can choose either a physical SIM card or an eSIM when joining AO Mobile, making it quick and simple to get connected.

The network has been designed around the way most customers actually use mobile data. Instead of creating multiple tariffs and complex pricing structures, AO Mobile launches with a single plan that combines a high data allowance with straightforward monthly pricing.

John Roberts, Founder and CEO of AO, said:

“We’ve been disrupting the status quo since 2000 to make things better, simpler and cheaper for customers. We want to remove complexity and keep mobile simple so that it’s easy for customers to understand. Our pricing is transparent, our contracts are flexible and our prices are fixed.

For AO, this feels like the right approach because a mobile phone is so central and critical to everyday life.

AO Mobile simplifies everything with just one tariff. AO Members get 500GB for only £12 per month, including 15GB of EU roaming every month. No gimmicks, no price rises in the first 12 months, no surprises and a rolling 30-day contract.

It is typical AO value. We don’t need to tie you in because you’ll never want to leave. It is simply amazing value, which is why AO is the UK’s most trusted electrical retailer.”

Frequently Asked Questions About AO Mobile

What is AO Mobile?

AO Mobile is AO’s new UK mobile network service, offering SIM-only mobile plans with 5G connectivity, flexible contracts and inclusive EU roaming.

How much does AO Mobile cost?

AO Mobile’s Ultimate 500GB plan costs £12 per month for AO Members and £18 per month for non-members.

Is AO Mobile a contract?

AO Mobile is offered on a 30-day rolling contract, allowing customers flexibility without a long-term commitment.

Does AO Mobile support eSIM?

Yes. AO Mobile supports both eSIM and traditional physical SIM cards.

Does AO Mobile include EU roaming?

Yes. The Ultimate 500GB plan includes 15GB of EU roaming data each month.

How much data does AO Mobile offer?

AO Mobile’s launch plan includes 500GB of mobile data per month, alongside unlimited UK calls and texts.

Can I add multiple SIMs to one account?

Yes. Customers can add up to nine additional SIMs under a single AO Mobile account.

About AO Membership

For £39.99 per year, AO Membership gives customers access to discounted prices across AO’s range of more than 9,500 products, alongside unlimited free delivery, free unpacking, removal and recycling services, and 100-day returns.

About AO

AO is headquartered in Bolton, Greater Manchester, and is listed on the London Stock Exchange as AO World plc. The business employs approximately 3,000 people.

Known for five-star customer service and recognised as the UK’s most trusted electrical retailer, AO sells major domestic appliances, small appliances, SIM-free mobile phones, contract mobile phones and a growing range of electrical products across the UK.

AO also provides installation services, appliance recycling, product protection plans and customer finance options.

Through its own WEEE processing facility and plastics refining plant, AO helps customers dispose of unwanted electrical products responsibly in the UK through repair, reuse and recycling initiatives.

Since 2020, AO has been the headline sponsor of Manchester’s AO Arena.

Source : AO World plc

Image : AO World plc

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