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Digital Retail News

AO reports continued growth and strategic progress

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AO World plc, a leading European online electrical retailer, has reported on third quarter trading for the three months to 31 December 2016.


Our UK businesses continued to grow; revenue increased by 10.3% year on year and our overall UK revenue by 8.9%, against tough comparators from the same period last year.

 In Europe revenue for the period was up 28.4% year on year, on a constant currency basis, reflecting a period of focus on building our logistics capabilities, capacity and a solid base for the business.

- Overall Group revenue was up 12.3% for the quarter, year on year.

- We expect the Group’s performance for the full year to fall within the guidance previously given but remain cautious about the final quarter given the uncertain UK economic outlook, currency impacts on supplier pricing and the possible effect on consumer demand.

John Roberts, CEO, said:

“AO continues to make progress on its long term plan; delivering sales growth across all categories and territories, and convincing more customers to experience the AO Way.

“We performed well over our peak period, particularly through Black Friday, with the sheer dedication of our teams enabling us to deliver to our customers as promised.

“We also delivered strategic progress during the quarter. We launched computing in the UK, and audio-visual in Germany, retailing both these categories the AO Way – offering a simply better customer experience, executed brilliantly by a brand and team that customers and suppliers trust.  Early trading in computing has been encouraging and sales are building as we invest in attracting traffic to the category on, while both our businesses in Europe continue to gain traction and delight customers.

“Looking ahead we have three months left of the current financial year and are mindful of the uncertain economic outlook.  However, we remain confident that our market leading proposition will continue to drive customers to experience the AO Way and enter the New Year excited by the opportunities ahead.”

13 January 2017

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