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Digital Retail News

Apple Pay coming to a website near you

Apple Pay online

Earlier this week, the tech' giant Apple announced plans for Apple Pay to launch on the web, after they unveiled plans to allow customers to pay for things wherever they see the Apple Pay logo.

Part of Apple’s new iOS 10 platform revealed at yesterday's World Wide Developers' Conference (WWDC) event in San Francisco, means you’ll no longer need to enter credit or debit card information when using your phone to make purchases online.

When you checkout within Apple’s Safari app you’ll simply be prompted to hold down the Touch ID button on your smartphone or tablet to authenticate your payment. This will be as secure as paying for goods within apps or in shops. 

Effectively, Apple will generate a random number to make your payment and will not transmit your card details. Apple has already signed up big names such as Expedia and United Airlines to help kickstart its improved Apple Pay application. 

Retailers will have to take the lead and build Apple Pay authentication into their websites, though, so it could take some time for this feature to roll out. Apple’s aim is to take on Paypal, which has cornered the market for swift online payments without needing to enter personal information every time you want to buy something.

iOS 10, including changes to Apple Pay, will launch this autumn, with an incomplete, trial version available from July.

Source : Insight DIY Team

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15 June 2016

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