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AppliancesDirect reveals Black Friday breakfast boom

Appliances Direct

APPLIANCESDIRECT.CO.UK has experienced a Black Friday breakfast boom as the website saw a surge in sales between 7am–9am this morning as savvy shoppers scoured the internet for Black Friday offers before starting work, with website visits 80% up year-on-year, and visits from mobile devices up 225% year-on-year.

The home appliance etailer has revealed it sold over 4,000 blenders, over 2,000 washing machines, and 1,000 4K HD TVs since sales went live at midnight this morning, and has added hundreds of new last minute Black Friday deals to its website.

Mark Kelly, marketing manager at commented “We anticipated strong sales, but the popularity in cut price home appliances this year has surpassed our expectations. Shoppers have taken full advantage of thousands of pounds of savings on big ticket items in anticipation of price rises in technology early next year as a result of the exchange rate changes following the referendum result.”

 “We have also added hundreds of new branded deals on washing machines, dishwashers, fridges, freezers and 4K HD televisions to our Black Friday sales, with big ticket items at genuine discounts at the lowest prices shoppers will find in the UK.”’s bestselling products include;

The Black Friday Sale went live at midnight on Friday 25 November and can be found at

Source : Appliances Direct Press Release

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25 November 2016

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