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Asda Strengthens Leadership Team

Asda store evening

Asda has today announced a strengthened leadership team as it re-focusses on its mission to ‘satisfy the daily and weekly shopping needs of ordinary working people and their families who demand value’. 

The retailer has confirmed Liz Evans is taking up the position of Chief Commercial Officer, Non-food and Retail, leading its large store operations on a permanent basis, alongside her continued leadership of the George clothing brand.  

Asda has also created a new position on its Executive Team – Chief Supply Chain Officer – to oversee all its food and general merchandise operations.  

To bolster the food team under Kris Comerford, Chief Commercial Officer – Food, Ade McKeon re- joins Asda as Vice President – Ambient, with Beer Wines and Spirits, Core Grocery, Impulse Grocery, Non-Edible and Healthcare teams reporting to him. 

Gemma Lightbody will also be re-joining Asda from Marks and Spencer as Business Unit Director for Impulse Grocery reporting to Ade McKeon. Matt Shields will join from Aldi in due course as Business Unit Director for Core Grocery and current Asda colleague Matt Wood will take on the role of SD Commercial Operations reporting directly to Kris Comerford with immediate effect.  

Allan Leighton, Asda's Executive Chairman, said: “Asda's mission is to deliver the value ordinary working people, and their families demand from us. To do this, we need to be and are rediscovering our 'Asda-ness'. I'm delighted to be announcing these leadership changes as we start this journey."

Source : Asda

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14 January 2025

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