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Australian retailer House plans UK debut

House UK launch

Australian homewares retailer 'House' has announced plans to launch in the UK market, with the ambition to open as many as 75 stores over the next three years.

House, with sister retail chain Robins Quality Kitchenware, currently operates out of 170 stores in Australia and positions itself as a kitchen, cooking, dining and entertaining specialist.

The Melbourne-based company, owned by Global Retail Brands has indicated that April will see our first glimpse of this successful homewares retailer. The company is currently in the process of looking for suitable locations of around 3,500q ft in both shopping centres and retail parks.

“Over the last couple of years we’ve looked at opportunity markets, both nationally and internationally, and the UK seemed like a very good fit for us,” Global Retail Brands executive chairman Steven Lew said. We want House to become a household name in the UK as the go-to for cooking and entertaining,” he added.

“We believe that 75 stores is a safe number to target, however, this will very much be opportunity-led. We also want to create a sustainable product; for example, we are not focusing on putting a showcase on Oxford Street as we want the first store to be the same as the 75th store.

“If compelling opportunities present themselves, we will have the opportunity to open even more stores.”

 Source: Insight DIY Team

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04 August 2017

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