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Bathroom Takeaway Leads The Way With Voice Search

Mark Harding 725 x 500.jpg

With the popularity of smart speakers and the increasing trend for consumers to use on the go voice technology, Bathroom Takeaway is believed to be the first of the major bathroom retailers to provide voice search for their customers. 

The key advantages for customers are that they can ask for what they want with relevant preferences in their own local dialect without the need to type. It also lends itself to an enriched and personalised shopping experience. 

Bathroom Takeaway appointed Market leading on-site search technology provider Klevu to implement this. With Klevu’s roadmap, Bathroom Takeaway saw that they would form a great partnership. Since integration, Bathroom Takeaway has experienced a 115% uplift in mobile search sessions which has improved average order value by 1.7%.

Mark Harding, UX | CRO Manager at Bathroom Takeaway said: “From the first day going live with Klevu, we have realised the massive value and impact on shopping experience. There was an immediate UX improvement to our search console and an impressive uplift in search. As an online bathroom company with a vast range of products, we found Klevu’s engine to be extremely powerful and intelligent. It has helped to reduce user’s keystrokes due to its ability to predict potential searches, as we have rather long product names.” 

Chris Norton, Director at Bathroom Takeaway said: “Enabling voice search is a crucial stepping stone as part of our digital growth strategy and to be one of the first in the UK bathroom sector to do this is just fantastic. In an ever-evolving digital age where you can order a pizza from Dominos or a taxi from Uber using just voice technology, it only seems right that you can search for a freestanding bath or shower enclosure the same way.  Digital growth is our key focus over the next coming months and we’re confident that this investment will reap rewards both for us as a business and our customers shopping journey.  The added benefit of voice search is that it will provide us with excellent insights into our customers preferences.” 

Nilay Oza, CEO and co-founder of Klevu said: “It was a pleasure to work with Bathroom Takeaway and provide a world – class search technology that connects shoppers to the exact products they are looking for. Our Klevu product has the ability to listen, the ability to transcribe it into text and the backend capability to understand the transcribed text, the intent behind it and to suggest products accordingly. This is what sets us apart and we’re confident that it will be a big hit with Bathroom Takeaway’s customers.”

Source : Insight DIY Team and Bathroom Takeaway

Image : Mark Harding UX /CRO Manager at Bathroom

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05 June 2019

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