Bathstore appoints Frank PR to raise profile

UK bathroom specialist Bathstore has chosen Frank PR to oversee all consumer, corporate and trade PR after an internal management reshuffle, which has seen the retailer focus its efforts on raising its profile in the UK.

Following the acquisition of Bathstore by Endless in 2012, the company launched a new e-commerce platform and Frank PR has been tasked with supporting the retailer's 172 outlets across the UK with “a specific focus on Bathstore's 'Service by Design' customer promise”.

Claire Bayliss, chief marketing officer at Bathstore, said: "Frank PR impressed us with their creativity in the pitch process and their fresh, inspired take on the business and the brief. We are very excited to be working with them in 2014 to deliver some great work".

As part of their remit Frank PR will be running the consumer press office as well as offering corporate and trade support.

Source : Natalie Mortimer - The Drum
www.thedrum.com/news/2014/02/21/bathstore-aims-raise-brand-profile-appointment-frank-pr