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Black Friday - The Kitchen Retailer Overview

Black Friday

Here's our overview of the activities of the UK's leading kitchen retailers this Black Friday.


Earlier this month, B&Q confirmed they wouldn't be participating in this years Black Friday and true to their word, the homepage states 'Avoid the Black Friday mayhem, we've got low prices all year round'. Their EDLP (every day low price) strategy on kitchens has been in place since early 2012 and along with IKEA their stance is to be honest and transparent with consumers looking to purchase a new kitchen. Their current finance offering includes a 3 year interest free offer.

Read - B&Q abandons Black Friday

The B&Q website kitchen page.


The Homebase website does mention 'Black Friday Deals' but these are limited to seasonal Christmas lines, power tools, lighting, storage and paint. The kitchen offers are unchanged and the headline message is 'Interest Free Credit - make your dream kitchen a reality with interest free credit'.

The Homebase website kitchen page.


No mention of Black Friday, which they always ignore preferring to offer customers every day low prices all year round. Their current kitchen price list is valid until 31st July 2019. They do offer an interest free credit deal on their kitchens as well as an interest bearing loan.

The IKEA website kitchen page. 

John Lewis & Partners

Kitchens are not included in their broad Black Friday event which includes clothing, electrical, home and furniture, beauty and nursery. They do however, have a fitted furniture, interest bearing payment plan. 

The John Lewis & Partners website kitchen page.

Magnet Kitchen

Magnet are running a 'Half Price Kitchen Sale, when you buy five or more kitchen units' promotion (same as Wren and Wickes), but they're also offering a free AEG appliance pack (worth £1,000, when you spend over £3,500 on a new kitchen) and a Black Friday offer of an additional £500 off, until Saturday 24th November. The half price kitchen sale multi-buy has been running since 1st October 2018.

There's no interest free finance option at Magnet, although they are offering a buy now pay later finance deal and the usual interest bearing loans.

The Magnet website. 


The Wickes website has a range of Black Friday offers including power tools, Smart Home and includes their Showroom Kitchen multi-buy offer of 50% off when a customer purchases 5 or more kitchen units. This particular offer has now been running since 14th August 2018 and therefore there's nothing special for Black Friday. They are however, also currently offering a 50% off installation deal which ends on 29th November. This particular promotion has been running since 4th November 2018.

The Wickes website kitchen page.

Wren Kitchens

Wren are running a Black November offer which includes 15% off all their internet prices for appliances, when you also buy into the new kitchen multi-buy offer. Their terms and conditions state - "Prices apply to Wren Kitchens Appliance Price Match search criteria only, meaning Wren will match the price of any of the stated appliances at, Appliances Direct, Argos, Currys, Euronics, John Lewis, Magnet or Wickes and then discount that price by a further percentage as stated. Offer applies when you buy 5 or more units".

They're also offering 15% off all sinks and up to 30% off other selected products.

The current Multi-buy '50% off kitchen units when you buy 5 or more' (same deal as Wickes and Magnet) has been running since 28th June 2018.

The Wren website kitchen page.

If you found this useful, the prices, quality, finance deals and service offerings of the UK's largest kitchen retailers can be compared on


23 November 2018

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