UK DIY News
Black Friday Weekend Sales Forecast to Reach £9.8bn
UK consumers to spend an additional £285.8 million over Black Friday Weekend (+3% YoY)
Cyber Monday to outperform Black Friday with sales reaching £3.53bn versus £3.41bn
Two-fifths of consumers expect to spend more in the Black Friday sales this year (39%)
UK consumers are forecast to spend an extra £285.8 million over Black Friday Weekend this year, as appetite for the sales event skyrockets.
The Black Friday Spending Report by VoucherCodes.co.uk, the UK’s leading savings site, reveals shoppers are set to spend £9.80bn over the four-day Black Friday weekend (+3% year-on-year), in a bid to save on both everyday and Christmas purchases.
On Black Friday itself, retail sales are expected to hit £3.41bn, marking a 1.5% increase on the £3.36bn spent last year. However, the day is outperformed by Cyber Monday which is set to deliver a healthy £3.53bn into retailer’s tills - that’s a 4.2% uplift YoY.
Looking across the wider Black Friday fortnight, the news continues to be bright for the retail sector. Spending is expected to reach £25.18bn (+2.0% YoY) over the two weeks leading up to Cyber Monday, with many of the sales spanning the whole month of November.
Online vs. offline retail
Online retailers will continue to see the lion's share of sales this Black Friday, with spending set to hit £5.29bn over the weekend (+3.3% YoY). Brick-and-mortar retailers will also see a substantial uplift with sales growing 2.7% year-on-year to £4.41bn, highlighting a demand for both in-store and online shopping experiences.
Consumer attitudes
The rise in consumer spending is driven by a surge in appetite for the Black Friday sales. This year 45% of all UK consumers are expected to shop over the Black Friday weekend (versus 40% last year), with two-fifths saying they expect to spend more than they did in 2025 (39%).
Since last year’s event, there’s been a shift in sentiment towards Black Friday. Where only 35% of people saw the sales as a great way to make a saving last year, now almost two-thirds view the sales this way (63%). There’s also been a sharp increase in the number of consumers who base their festive shopping around the sales - doubling from 9% to 18%.
At the same time scepticism around the sales has dropped. Fewer consumers label Black Friday a ‘scam’, falling from 18% to just 4%, while the number of people who say the deals aren’t any better than other times of year has fallen from 29% to 11%. While past news coverage of Black Friday highlighted misleading deals, consumers are eager for the discounts on offer, using them tactically to save on festive and everyday essentials.
Moji Oshisanya, Chief Commercial Officer at VoucherCodes.co.uk, explains: “Black Friday is no longer just about driving impulse purchases, it’s a strategic budgeting tool for consumers navigating both everyday and Christmas costs.
“This year Black Friday purchases will be carefully considered and budgeted for, no matter what the driver is behind the purchase. While 55% of people will be using the sales to purchase Christmas gifts, for others it's an opportunity to save on wishlist items or afford luxury items that would typically be out of reach. Retailers that align their marketing and messaging around these drivers, by placing discounts on relevant categories, will be best placed to win this Black Friday.”
Source : VoucherCodes.co.uk
Image : shutterstock / amedeoemaja / 758476633
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