skip to main content
  • *
  • *
Find Insight DIY on
* * *

UK DIY News

B&Q appoints WCRS as creative agency

B&Q has appointed WCRS as its creative agency without a pitch after parting company with Karmarama at the end of last year.

The home-improvement retailer, which has a marcoms budget of more than £50 million, will start working with WCRS in February and aims to increase customer engagement.

Karmarama had worked on the account since November 2012, when it beat WCRS in the final stage of a pitch.

B&Q and Karmarama split last month after a series of management changes at the retailer, including the arrival of the customer and marketing director, Chris Moss.

The company has also hired the PR agency Good Relations to handle all brand and product communications. B&Q’s media agency, MEC, was unaffected.

Source : Kate Magee - campaignlive.co.uk
www.campaignlive.co.uk/news/1227193/wcrs-scoops-b-qs-advertising-account/

16 January 2014
view more UK DIY News
*

I find the news and articles they publish really useful and enjoy reading their views and commentary on the industry. It's the only source of quality, reliable information on our major customers and it's used regularly by myself and my team.

*
Simon Fleet - Sales & Marketing Director, Thomas Dudley Ltd
Newsletters

Don't miss out on all the latest, breaking news from the DIY industry