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B&Q Claims Leap Day As A ‘You Can Do It’ Day

B&Q advert February 2024 saw
  • B&Q is turning 29th February into a ‘You Can Do It’ day, motivating people to use the extra day to do DIY tasks, as research reveals over a third (36%) of Brits have at least one unfinished project on the go 
  • Painting or decorating walls and ceilings, gardening and maintenance and ongoing repair jobs are among the top 10 projects on this year’s to-do list 
  • Needing more time was the number one reason for pausing projects, closely followed by cost. To encourage consumers to use this 29th February to do their DIY projects, B&Q is offering a 10% discount on 29 products   

B&Q is empowering the nation to reclaim their Leap Day, by using the extra day to start or finish their DIY projects. This comes following research that almost 40% of Brits would start a DIY project if they had more time. In fact, a third (36%) already have at least one unfinished project on the go, with lack of time being the number one reason projects are abandoned or delayed.  

With 80% of people interested in making home improvements, nearly two-thirds (64%) have doubts that they can make them*. When asked about what would motivate them to restart their projects, ‘dedicating more time’ lead the way (25%), followed by having clear, step by step-instructions (23%), great value products (21%), quick access to materials (17%) and having support from family and friends (14%). 

When asked why projects get paused, needing more time was also the number one reason, closely followed by cost. So, to encourage Brits to use this pivotal extra day as a ‘You Can Do It’ day, B&Q is offering a 10% discount on 29 products. 

A spokesperson at B&Q said: “We know that 64% of people have doubts about doing a DIY project* and with this new research telling us that lack of time stops people from starting or finishing them, B&Q want to empower the nation to get started by launching the first ‘You Can Do It’ day. This year we have an extra day, so what better reason to tackle the projects you’ve been staring at for months. Overcoming that doubt and believing that you can do it, is made easier when you have products and advice at your fingertips. With delivery on 500,000 products, 300 stores nationwide and one hour click and collect we believe you can do it when you B&Q it.” 

Projects such as painting or decorating walls and ceilings (51%), gardening and garden maintenance (43%), and ongoing repair and maintenance jobs (38%) are the most common DIY tasks on this year’s to-do list. 

For today only (29th February) B&Q is offering 10% off 29 products to help motivate you to turn leap day into a ‘You Can Do It’ day.  

Source : B&Q

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27 February 2024

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