skip to main content
  • *
  • *
Find Insight DIY on
* * *

UK DIY News

B&Q investing £70m in bringing ‘French flair’ to UK stores

B&Q is investing £70 million in a new plan that will bring the influence of French design to its British shops.

Up to 40 per cent of decorative ranges such as flooring, tiles, wallpaper and soft furnishings will be bought via a central hub and shared across Britain, France and Poland.

Foreign flair:
The DIY chain plans to share some home decor ranges throughout its European shops
Ian Cheshire, chief executive at owner Kingfisher, which also operates Castorama stores in France and Poland, said the strategy would help to share innovation across the group, reduce costs and lower prices. ‘We are bringing some French flair to the ranges in our UK stores – a bit of va va voom, if you like,’ he said.

The common products will begin appearing in stores between now and August. Kingfisher will publish its first-quarter financial statement this week.

Analysts say the home improvement market has been ‘weak’ because of poor weather.

Kingfisher, Britain’s biggest DIY retailer which has proved to be one of the most resilient in the downturn, declined to comment. However, home improvement retailers are hoping that the arrival of better weather will boost sales of barbecues, outdoor furniture, plants and garden products.

Source : Neil Craven – This Is Money.co.uk
www.thisismoney.co.uk/money/markets/article-2150350/B-Q-investing-bring-French-design-British-shops.html?ito=feeds-newsxml

27 May 2012
view more UK DIY News
*

Insight provides a host of information I need on many of our company’s largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. It’s extremely useful when sharing market intelligence information with our corporate office.

*
Paul Boyce - European CEO, QEP Ltd.
Newsletters

Don't miss out on all the latest, breaking news from the DIY industry