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B&Q launches free monthly newspaper

DIY retailer B&Q is to launch a new monthly customer newspaper called B&Q Home.

Produced by The Forward Group, the free newspaper will relay home and garden ideas as well as promote new products and offer advice on specific projects, aiming to reach around 5 million people within its stores catchment areas.

Experts such as George Clarke, Kirstie Allsopp and Alan Titchmarsh will also be involved while QR codes will be used to offer extended content to smarphone users.

Lorraine White-Read, head of advertising at B&Q said: "B&Q Home is dedicated to providing readers with simple, easy ways to personalise their homes, whether they want to roll up their sleeves and do it themselves or take a shopping trip to B&Q with the family on Saturday afternoon. We’re very focused on making it easier for customers and this is the ideal vehicle to get this message across."

Source : The Drum

24 February 2011
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