B&Q unveils its spring campaign with McCann Erickson

B&Q has unveiled its new ad campaign, as reported last Thursday, which aims to promote a sense of pride in completing a DIY project.

The TV ad is part of a wider campaign to help instil customers with the skills and confidence to improve their home, though its YouTube videos, celebrity ambassadors such as Kirstie Allsopp, and its in-store team.

Katherine Paterson, B&Q's marketing director, said: "It's important to recognize that completing a home improvement job for the first time, however big or small that may be, can offer an enormous sense of satisfaction. That's what our campaign is focusing on. It's about the feel good factor we all get from making improvements to our homes and the lives of our families.

“At B&Q we have all the help and advice in store and online you need plus the widest affordable range of new products this season to inspire the nation with the confidence to get stuck in, have a go and revel in the moment they can turn back with pride and say "I did that"."

View the advert in full in the ‘Latest Videos’ section on the Insight DIY homepage.

Source : The Drum
www.thedrum.co.uk/news/2012/03/19/bq-unveils-its-spring-campaign-mccann-erickson