BRC: Black Friday Offers Brought Shop Price Inflation Down

The BRC has published shop price data for November, covering the period 01 – 07 November 2025.

• Shop price inflation decreased to 0.6% year on year in November, against growth of 1.0% in October. This is below the 3-month average of 1.0%.
  
  
• Non-Food inflation decreased to -0.6% year on year in November, against a decline of -0.4% in October. This is below the 3-month average of -0.3%.
  
  
• Food inflation decreased to 3.0% year on year in November, against growth of 3.7% in October. This is below the 3-month average of 3.7%.
  
  
• Fresh Food inflation decreased to 3.6% year on year in November, against growth of 4.3% in October. This is below the 3-month average of 4.0%.
  
  
• Ambient Food inflation decreased to 2.4% year on year in November, against growth of 2.9% in October. This is below the 3-month average of 3.2%.

Helen Dickinson, Chief Executive of the BRC, said:
“Black Friday deals began earlier than normal as competition between retailers hit fever pitch. Savvy shoppers picked up some great deals across health & beauty, electricals and fashion. While food price inflation remains elevated, widespread promotions meant price rises eased over the month, especially in dairy, fruit, breads, and cereals. Inflation remained stubbornly high for oils and fats, and meat and fish, as climbing input costs passed through from producers. With Budget uncertainty behind us, retailers are hoping that consumer confidence rebounds in this crucial trading period and they will continue doing everything they can to keep prices down and help customers’ money go further this Christmas.”
 
“Headwinds in the new year include rising employment costs which are likely to filter through to prices. This could shake already weak consumer confidence and present further challenges for consumers in the year ahead.”

Mike Watkins, Head of Retailer and Business Insight, NIQ, said:
“It’s good news for shoppers that price increases are slowing but inflationary pressures still remain, in particular within food. The UK retail market is very competitive so retailers will need to keep any price increases as low as possible in the run up to Christmas, in order to entice shoppers to spend.”

Source : BRC and NIQ

Image : William Barton / shutterstock / 610869530

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