BRC: Summer Discounting Stabilises Shop Price Inflation

The BRC has published shop price inflation data covering the period 01 – 07 June 2026.

• Shop price inflation was unchanged at 1.2% year on year in June, against growth of 1.2% in May. This is above the 3-month average of 1.1%.
  
  
• Non-Food inflation increased to 0.6% year on year in June, against growth of 0.5% in May. This is above the 3-month average of 0.3%.
  
  
• Food inflation decreased to 2.4% year on year in June, against growth of 2.7% in May. This is below the 3-month average of 2.7%.
  
  
• Fresh Food inflation decreased to 2.8% year on year in June, against growth of 3.4% in May. This is below the 3-month average of 3.3%.
  
  
• Ambient Food inflation increased to 1.9% year on year in June, against growth of 1.6% in May. This is in line with the 3-month average of 1.9%. 

Helen Dickinson, Chief Executive of the BRC, said:
“Overall shop price inflation was unchanged in June. Food price growth eased, and as shoppers made the most of the sunshine, retailers helped keep the prices of summer treats such as strawberries and ice cream low thanks to bumper crops and strong competition. In clothing and general merchandise, retailers responded to the hot weather with promotions across summer essentials in clothing, footwear and lighter household textiles, despite overall non-food inflation rising.

“While a competitive market is keeping inflation in check for now, retailers face mounting cost pressures, including higher National Insurance, the triple packaging tax and higher input costs from extreme weather and geopolitical tensions. To support the cost of living for households, government must reduce the costs of business. Starting with cutting the taxes and levies on energy bills would ease pressure on retailers and help keep prices down for customers.”

Mike Watkins, Head of Retailer and Business Insight, NIQ, said:
“Food inflation remains lower than a year ago, helped by price reductions and higher levels of promotion. There was also some downward pressure on prices in Non Food seasonal products such as gardening and DIY, all of which will help shoppers as they manage their household budgets. With the potential for increased demand during the summer of sport, retailers will be looking to keep prices as low as possible for as long as possible.”

Source : BRC

Image : William Barton / Shutterstock / 1184182105

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