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BRC-Sensormatic: Retail Footfall Plateaued In June

Open shop - Kaique Rocha - Pexels 725 x 500

The British Retail Consortium has published retail footfall data covering the five weeks 30 May – 03 July 2021.

2020 was a turbulent year in which much of retail bounced between being open and closed, impacting footfall significantly. To make meaningful comparisons to changes in footfall, all 2021 figures are compared with 2019 (pre-pandemic). This means our 2021 figures are now year-on-two-years (Yo2Y), rather than year-on-year (YoY).

 According to BRC-Sensormatic IQ data:

  • Total UK Footfall decreased by 27.6% in June (Yo2Y), with a 0.1 percentage point improvement from May. This is above the 3-month average decline of 31.3%.

Helen Dickinson OBE, Chief-Executive of British Retail Consortium, said:
“Overall footfall levels saw little improvement on the previous month, though retail parks and shopping centres experienced an uptick. Footfall is down on pre-pandemic levels, as the public are making more purposeful shopping trips, with less browsing and more buying. With most overseas holidays on hold, many Britons have sought out-of-town escapes while foreign tourist numbers have fallen. This appears to have helped footfall in smaller towns and cities.”

“Retailers are hopeful that footfall will recover further with the move to the final stage of the roadmap, particularly as office workers begin to return to work in larger cities. The ongoing vaccination programme is essential to the UK economy’s success in the future, as future lockdowns would imperil the current recovery. Government must provide clear and consistent guidance on 12 July to ensure both the public and businesses know what is expected of them.”

Andy Sumpter, Retail Consultant EMEA for Sensormatic Solutions, commented:
"The UK’s footfall in June was mildly better than what we saw in May. This small uplift in footfall (only seen in England and Wales) was perhaps unsurprising given that COVID rules were, by and large, the same. Whilst confidence from the vaccination program and some indoor dining might have given a much-needed boost, the delayed rollback of restrictions, due to the accelerated spread of the delta variant will have dampened the impact.  

"With most restrictions expected to be lifted on the 19th of July, we can finally hope to see what the somewhat over-referenced new normal may actually look like. As more people start to venture back to their offices, the much-missed commuter business will be a welcome return. Retailers will also be hoping their customers have missed browsing without restrictions, as much as they have missed their customers."

Source : BRC and Insight DIY

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12 July 2021

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Thank you for the excellent presentation that you gave at Woodbury Park on Thursday morning. It was very interesting and thought-provoking for our Retail members. The feedback has been excellent.

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Martin Elliott. Chief Executive - Home Hardware.
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