British Garden Centres Reveals Christmas Advert: “Where Magic Begins”

British Garden Centres is lighting up screens across the UK this Christmas with the launch of its enchanting new animated advert, “Where Magic Begins.”

Streaming on Netflix and Disney+, the heartwarming 30-second clip captures the pure, unadulterated sparkle of Christmas at British Garden Centres, proving that true festive magic is alive, kicking, and has everything you need for the most wonderful time of the year.

The story begins in the heart of the North Pole, where a sudden hush falls over Santa’s workshop. The Christmas magic meter is running low, and on the big map, the twinkling lights of Christmas cheer are starting to flicker out. Step forward Joy, a spirited little elf with a big heart and a brilliant idea.

Soaring high above the sleepy, starlit towns below, Joy spots her answer below: a British Garden Centres store full of Christmas magic. She lands right in the entrance, is welcomed by Managing Director Amy Stubbs, transforms into a BGC uniform, and her festive mission begins.

What follows reinforces the magic and memories that garden centres can create this Christmas. Wandering through shimmering aisles overflowing with glittering baubles and twinkling trees, Joy feels the power of Christmas surge and the Magic Meter top up. With a wave of her Fern Christmas Wand, she transforms the store experts, Bernard, Georgie and Charlie into festive characters; a tiny boy gets the giant teddy bear of his dreams, and a family loading their Christmas tree onto the car roof gets an unexpected sprinkle of magic, bringing a huge grin to the family cockapoo!

With every smile, hug, and moment of delight shared inside the store, the North Pole's Magic Meter climbs back to full power. Joy waves her wand once more, lighting up whole neighbourhoods in brilliant festive light before returning to the North Pole for a giant hug from Santa, as all 80 British Garden Centres burst into light across the map, proving your local centres are the hubs for Christmas celebrations and beyond.

The ad finishes with Santa’s sleigh sweeping a golden trail across the starry sky above the glowing garden centre, with the campaign message: “Where Magic Begins.”

Lucy Hewitt, Marketing Campaigns Manager at British Garden Centres, said: “There is something truly spellbinding about walking into a garden centre at Christmas. The smell of real pine, the sea of sparkling lights, and the excitement in children's eyes- it’s where special memories are born. Our new advert captures that feeling of wonder and reminds us all that when families gather, laugh, and share the season, that’s where the real magic begins.”

You can watch the “Where Magic Begins” advert on Disney+ and Netflix, social media and YouTube this Christmas, or step into your local British Garden Centres store to feel the sparkle for yourself.

British Garden Centres (BGC) is the UK’s largest family-owned garden centre group with 80 centres around the country. The group is owned and led by the Stubbs family, who also own and operate Woodthorpe Leisure Park in Lincolnshire.

BGC was launched in 1990 with the opening of Woodthorpe Garden Centre by brothers Charles and Robert Stubbs. Since 2018, it has expanded rapidly with the acquisition of garden centres, allowing it to grow from its heartland to the business it is now, with 80 garden centres spread from Carmarthen to Ramsgate, Wimborne to East Durham.

The group has a team of over 3,500 colleagues working across the garden centres, restaurants, growing nurseries, distribution centres, Woodthorpe Leisure Park, and Woody’s Restaurant & Bar.

Watch the advert here

Source : British Garden Centres

Image : British Garden Centres

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