Croydex Launches Innovative Toilet Seat Selector Tool

• Smart tool on Croydex.co.uk helps users find their perfect toilet seat in four easy steps

Croydex, a leading supplier of bathroom accessories and fittings, is proud to announce the launch of its cutting-edge Toilet Seat Selector Tool, now available on www.croydex.co.uk. This new digital feature leverages AI machine learning and augmented reality to take the guesswork out of choosing a new toilet seat—making it easier than ever for customers to find the right fit, fast.

Designed with simplicity and accuracy in mind, the tool guides users through a four-step process to identify their toilet seat shape and size. By using advanced AI machine learning, the tool can detect the shape of the user’s existing seat, while a unique stencil overlay allows users to confirm the match with confidence.

“We’ve all experienced the pain of trying to match a seat to a pan – and with thousands of bathroom variations out there, it’s no easy task,” said Sian Brink, Marketing, Digital and Customer Experience Director at Croydex. “This tool is designed to remove that uncertainty and give customers the clarity they need, whether shopping online or in-store.”

To ensure precision, a 3D measuring guide helps users record their bowl dimensions correctly. Based on these inputs, the tool generates filtered product recommendations that match both the user's shape and measurements—eliminating confusion and saving time.

One of the standout features is the tool’s Augmented Reality (AR) preview, enabling users to visualise different seat sizes, styles, and materials within their own bathroom environment—before making a purchase.

Once a seat is selected, users are seamlessly directed to retailers with real-time stock availability, streamlining the purchase process. The tool supports the full Croydex range, covering all standard sizes, shapes, and materials.

"We’ve listened to customer feedback and created a solution to one of the most frustrating parts of bathroom upgrades—selecting the right toilet seat," said Jon Langford, Managing Director at Croydex. "This tool is about combining smart technology with user-friendly design to deliver a stress-free shopping experience."

The Toilet Seat Selector Tool is live now at www.croydex.co.uk and is accessible via desktop and mobile devices.

Source : Croydex

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