UK DIY News

Dare awarded B&Q social media campaign

Dare has been appointed to create a social media campaign for the DIY retailer B&Q, which involves the launch of a Facebook page, following a pitch.

The activity is expected to build on B&Q's most recent advertising, which uses the line: "Making it easier."

The TV campaign, by McCann London, was designed to encourage people to start DIY projects with B&Q's help and advice.

Source : Anne Cassidy - Campaign

04 November 2010

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