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David Cameron admits to B&Q HQ staff that he shops at IKEA

While on a visit to B&Q’s Eastleigh headquarters yesterday as part of the Tories’ by-election campaign, David Cameron attracted boos and jeers from the crowd.

(Watch the video clip here:

The PM’s charm offensive backfired embarrassingly when one worker, named Hannah, asked if he was a member of the firm’s customer loyalty scheme, the B&Q club.

Squirming Mr Cameron replied: “I’m afraid I’m not. I have to make a confession. I am famously bad at DIY.

“I have constructed a garden shed. That took a long time.

"I have – this is a terrible thing to say – I have assembled some IKEA furniture.”

As the workers began jeering loudly, he tried to rescue the situation, spluttering: “It was very difficult.

"It took an enormously long time. It completely did my head in while I did it.”

Source : James Lyons - The Mirror

15 February 2013
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Martin Elliott. Chief Executive - Home Hardware.

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